Prepare marketing cloud personalization Exam with Using marketing cloud personalization Dump Questions

If you are serious about passing your Salesforce marketing cloud personalization certification exam, practicing with marketing cloud personalization dumps questions is an essential step in your preparation process. These marketing cloud personalization dumps will help you assess your knowledge, identify your strengths and weaknesses, and improve your chances of passing the exam on the first try. So why wait? Start practicing today and give yourself the best possible chance of success! Test free marketing cloud personalization exam dumps questions below.

Page 1 of 3

1. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Dimensions

Channel

Directory

Catalog

 Loading...

2. A brand wants to view campaign performance of specific groups of users.

How would they view this within the platform?

Use a segment to setup a filter, then use the filter in campaign statistics

Use a segment to set a global goal

Use a segment to specify certain actions, which can be set as the goal for a campaign

Use engagement compare functionality to see the differences in key metrics and behaviours

 Loading...

3. What are the three ways segments are used in Interaction studio?

Set goals and filters

Targeting for campaigns

Creation related lists within salesforce CRM

Analytics, trends and engagement

Recommending products

 Loading...

4. 1.What is the maximum number of user attributes you can setup per dataset?

100

50

250

500

 Loading...

5. What qualifies a web visitor to see any experience of a web campaign?

Campaign tracking rules

Einstein Next Best Action

Einstein Recipe Ingredients

Email campaign rules

 Loading...

6. How are anonymous visitors tracked?

Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

The customer must assign a unique alphanumeric identifier using a first-party cookie

The browser assigns a 3rd party cookie

 Loading...

7. How often is the Event Stream report refreshed?

Every Day

Every 15 Seconds

Every 30 Minutes

Every hour

 Loading...

8. A brand wants to do an ad-hoc export of a segment.

What option could they use?

The export segment functionality via CSV format

The export segment functionality to Amazon S3

The export segment functionality via the SOAP API

The export segment functionality via JSON payload

 Loading...

9. How does interaction studio deliver technical value to marketers? [Check]

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

By listening to customer signals, understanding customer intent, and acting accordingly

By providing a platform to manage, schedule, create and monitor content

By providing a cloud-based application designed to help salespeople sell smarter and faster

 Loading...

10. What is the unified customer profile?

A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company

A unified view of all customer activity across, websites, web applications, mobile store, call center

A profile view for administrators to see activity across all of the customer touch points

 Loading...

Page 2 of 3

11. What is the purpose of defining content zones in the sitemap?

To define where campaigns can render on a website

To report on web campaign performance

To specify the size of the content that will be used

To ingest catalog information from the page

 Loading...

12. Which data feed integrates purchase data into a profile in interaction studio?

Interaction feed

Conversion feed

Transaction feed

Catalog feed

 Loading...

13. How many times can a visitor accomplish a goal in interaction studio?

It varies depending on the setup of the goal segment

Each time a visitor leaves and rejoins the goal segment

Only once for all time

No more than twice or the goal completion will no longer be counted

 Loading...

14. In which two locations in the pageType definition can a developer pass in attributes?

Listeners

cashdom

Ismatch

onActionEvent

 Loading...

15. What three things does a developer code in web template?

Campaign qualification rules

HTML and CSS for controlling appearance

Client side instructions for rendering

Set the control group percentage

Defining what can be configured in a campaign

 Loading...

16. Which three components of a server side campaign can be defined by a business user?

Campaign rendering

Campaign responses

Promoted content

Experience rules

User attributes

 Loading...

17. Which scenario is a valid interaction studio use case?

Recommendations in email which are personalised at send time

Behavioural targeting with 3rd party audience data

Recommendations in email which are personalized at open time

Machine learning driven insights within a customer database

 Loading...

18. How often does interaction studio poll the sftp for new files for ingestion?

Immediately

Hourly

Daily

Every 15 minutes

 Loading...

19. How does a developer share web templates from one dataset to another?

Deployment manager

Copy

Download to zip file, upload zip file

Clone

 Loading...

20. Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging & Journeys or Pardot?

External Email Campaign Events ETL

Transaction ETL

Product ETL

Manual Segment ETL

 Loading...

Page 3 of 3

21. ETL feeds must follow explicit specifications and requires which type of file format?

CSV

JSON

Binary

TextDocs

 Loading...

22. What are the two main functions of the Event API? (select 2)

Capture user attributes and actions

Process GDPR data or deletion requests

Return campaign responses

Bulk load external campaign data

 Loading...

23. ETL feeds must follow explicit specifications and require which type of file format?

Binary

CSV

JSON

Text

 Loading...

24. A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

The option to include built-in fields on a segment export

The option to exclude anonymous fields on a segment export

The option to include all custom fields on a segment export

The option to send segment date to Marketing Cloud

 Loading...

25. Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Similar Items

Trending

Co-Browse

Collaborative Filtering

 Loading...

26. Which three components of a server side campaign must be coded by a developer?

Campaign Setip

Parsing the JSON Response

Tracking of campaign statisticsd

Content Selection

EVENT API Request

 Loading...

27. Event API requests are made using what two content types (select 2)?

CSV

XML

Form URL encoded

JSON

 Loading...

 Loading...