Marketing Cloud Account Engagement Specialist Dumps Help You Study Objectives

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November 11, 2023

By practicing with Marketing Cloud Account Engagement Specialist exam-like questions, you can identify areas where you may need to focus your studies. Salesforce Marketing Cloud Account Engagement Specialist dumps can help you create a more targeted study plan and avoid wasting time studying topics you already know well. Taking Marketing Cloud Account Engagement Specialist dumps can help you get used to the format and structure of the real exam. Marketing Cloud Account Engagement Specialist dumps can help you feel more comfortable and confident on exam day, which can improve your chances of success. Practice Salesforce Marketing Cloud Account Engagement Specialist exam free dumps below.

Page 1 of 8

1. You can set up Pardot yourself to sync with Person Accounts.

True

False (you need to contact Pardot support to enable this functionality)

2. A Pardot administrator would like to enable bot protection on their forms.

Which two Pardot form actions would accomplish this? Choose 2 answers

Enable HTTPS

Honeypot Technique

Dependent Fields

reCaptcha

3. Which two considerations must be made when creating a repeating automation rule? Choose 2 answers

Setting how many prospects are allowed to match the repeating automation rule

Setting a date for when prospects can no longer match the repeating automation rule

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

4. In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? Choose 2 answers

Shared CRM ID

Shared Assigned User ID

Shared email address

Shared tracking pixel

5. An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.

If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

The prospect will start the program over at the beginning after waiting one day.

The prospect will not restart the program; prospects can only process through once.

The prospect will start the program over at the beginning immediately.

The prospect will not restart the program; they have reached the maximum number of repeats.

6. A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot.

Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?

Dynamic content

Custom redirect

Layout template

Stock template

7. An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list.

Which automation tool should the Administrator use to create this list?

Static list

Dynamic list

Completion Action

Automation Rule

8. An engagement studio action step is scheduled to send an email on March 20th.

What should happen to the prospects who reach this step after that scheduled day?

A prospect arriving after the send date will remain on the step until a new send date is set

A prospect arriving after the send date will skip the Send Email step.

A Prospect arriving after the send date will be removed from the program.

A Prospect arriving after the send date will be sent the email.

9. Rules, Form completion actions, and more.

What are 3 social posting connectors Pardot offers?

Twitter

Instagram

Facebook

Snapchat

10. An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.

How would the prospect progress through the trigger step?

The prospect will immediately progress down the "Yes" path since the email was opened.

The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.

The prospect will immediately progress down the No' path since the email open did not occur on day 3.

Page 2 of 8

11. Which adheres most closely to email sending best practices?

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

Establish a consistent, predictable cadence for your email communications.

Send plain text only emails in order to increase engagement rates.

Make sure that all emails have a high image-to-text ratio.

12. Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Manually editing the Opportunity In Pardot

Referencing the Opportunity in automation rules

Viewing the Opportunity in Opportunity Reports

Manually deleting the Opportunity in Pardot

13. What are 3 webinar connectors Pardot offers?

WebEx

Adobe Connect

ReadyTalk

GoTo Webinar

AnyMeeting

14. Administrators can reset passwords for users

True

False

15. Form or Form Handler? I want to use progressive profiling to personalize my form.

Form Handler

Form

16. If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

The information in Salesforce will override the information in Pardot

The information in Pardot will override the information in Salesforce

All information will be kept, which may result in two records for one person

The differing information will be deleted from both Salesforce and Pardot, which may result in blank records https://help.salesforce.com/articleView?id=pardot_default_prospect_field_mapping.htm&type=5

17. What is the difference between a visitor and a prospect?

A prospect has an identified email address, while a visitor does not have an identified email address.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

A prospect has an assigned user, while a visitor does not have an assigned user.

18. Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page.

What automation tool would best achieve this?

Create a special campaign to track pricing pageviews

Create a Page Action set to Tag prospects as having viewed it and add them to a list

Create a Form with a Completion Action to send a pricing sheet

Create a Dynamic List based on page view to segment automatically

19. Form or Form Handler? I want to use progressive profiling to personalize my form.

Form Handler

Form

20. When is a prospect automatically removed from future email sends?

Soft Bounce

Hard Bounce

Any Bounce

None

After 5 Soft Bounces

Page 3 of 8

21. Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Total submissions

Unique submissions

Conversions

unique clicks

22. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over.

How do you address this issue?

Pardot only shows this information on the lead record.

Once converted, this information shows on the account record and not the contact.

The administrator needs to create lookup fields on the contact to see this from the lead.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

23. LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

The prospect would receive an error message.

The form would be displayed on the page once again.

The prospect would be redirected to a thank-you page.

The thank-you content would continue to be shown.

24. What happens if a prospect is removed from a drip program and later added back?

They will start the drip campaign again.

Prospects can't be added to drip campaigns after they have been removed.

They will skip the first step and move to the second step.

They will resume the drip where they left off

25. What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Use a dynamic list.

Use a completion action.

Use an automation rule.

Use a segmentation rule.

26. LenoxSofts marketing manager wants to keep email branding consistent. They want Pardot users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.

How could this goal be achieved?

Create and publish an email template

Create an email template draft

Create an operational email

Create a list email draft

27. LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

Do not prefill

Always display even if previously completed

Maintain the initial value upon subsequent form submissions

Display other fields in this form based on the value of this field

28. How can a prospect's score be changed?

Through automation rules.

Through scoring model changes.

Through completion actions.

All of the above.

29. What type of Information do rule step types look for in engagement studio programs?

Prospect Interest

Prospect behavior

Prospect activity

Prospect criteria

30. By default Pardot will sync with what types of accounts in Salesforce?

Contact Accounts

Lead Accounts

Persons Accounts

Page 4 of 8

31. Users can be imported into Pardot

True

False

32. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of.

Where should the VP of Marketing look to find this information?

Automation settings

Scoring rules

Prospect's Audits tab

Lifecycle report

33. Which three variable tags can be used on layout templates for landing pages? (Choose three answers.)

%%description%%

%%name%%

%%tittle%%

%%form%%

%%content%%

34. A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.

What It the recommended Pardot asset to use?

Pardot landing page without a form

Pardot form

Pardot form handler

Third party form

35. Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

The Dashboard

The Sent Emails Page

The System Preferences Page

Admin-Domain Management

36. A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

Create an automation rule based on product Name.

Create a completion action based on Product Name.

Create a dynamic list based on Product Name.

Create a segmentation rule based on Product Name.

37. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Pardot campaign change?

Yes, but only if the Pardot completion action for the custom redirect is set to change the campaign.

No, a Pardot campaign will always stay the same since it's a first touchpoint.

Yes, the Pardot campaign will change based on the page the custom redirect links to.

No, it's not possible to change a Pardot campaign by clicking on a custom redirect.

38. Completion actions only affect prospects not visitors?

True

False

39. A marketer performs the following actions:

• Creates a list and adds three prospects

• Deletes one of the three prospects to the Recycle Bin

• Deletes the list

What would happen as a result of these actions?

The list is archived to the Recycle Bin and the deleted prospect is restored.

The list is not deleted because it contains active prospects.

The list and the two remaining prospects are archived to the Recycle Bin.

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

40. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

Why would this occur?

An email template's metrics do not change after the template is used one time.

Email Template A should have been deleted after creating the copy.

The metrics would be attributed to Email Template

The user should have made Email Template A the primary template.

Page 5 of 8

41. What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field? Choose 2 answers

Adjust the lead settings in Salesforce.

Add a new lead record type in Salesforce.

Add a new custom contact field in Salesforce.

Add a new custom lead field in Salesforce.

42. A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

Copy the original Engagement Program

Change the wait time for the template

Delete the old sent email

Pause the Program

43. Form or Form Handler? I need to be able to edit and change my form directly.

Form

Form Handler

44. A prospect is permanently deleted from Pardot. That prospect then fills out a new Pardot form and

submits their information.

What happens to the prospect?

An error message is displayed on the form preventing the prospect from submitting

A new prospect is created even though the prospect had previously been permanently deleted.

No new prospect is created because the prospect had previously been permanently deleted.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

45. Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

True

False

46. Identify the paid search ad platforms for which Pardot has a native integration.

Google AdWords

Bing

Yahoo

All of the Above

47. What is a good bounce rate?

Less than 5%

More than 20%

Less than 10%

More than 10%

48. Where on a prospect record would you look to see if a prospect had registered for a webinar?

Contents

Insights

Prospect Activities

Custom Fields

49. A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

Refer to the Pardot recycle bin to see if the prospect was deleted.

Check that the Pardot prospect has a value for the default field email address'.

Refer to the list email send report to see if a suppression list was used.

Determine if the prospect has a valid "Assigned User" to send the email from.

50. An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

Pardot form

Pardot tacking code

Page actions

Custom redirects

Page 6 of 8

51. The "related" tab of the prospect record displays prospects that have what in common? Choose one answer

Email Domain

Company

Assigned user

Score

52. What must be created in order to send an autoresponder?

Test email

One-to-one email

Email template

List email

53. How can an action be applied to a prospect who views a specific page of a website?

Through completion actions

Through automation rules

Through scoring

Through page actions

None of the above

54. What does Pardot use to track HTML email opens?

A tracking link is used as soon as a prospect clicks to open the email.

A tracking pixel loads on HTML emails when images are downloaded.

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

A tracking pixel loads on text emails when images are downloaded.

55. What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

reCAPTCHA

Kiosk/Data Entry Mode

Progressive Profiling

“Not you”? Link

56. What should you do when multiple users are editing an email template at the same time?

Multiple users cannot edit the same email template at the same time

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

Update the same draft at the same time since the system will recognize updates made by both users

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

57. How can you send an automated email to a prospect after they fill out a form?

Using an Automation Rule

Using a Completion Action

None of the above

Using a Segmentation Rule

58. What activities are completion actions available for?

Custom Redirects

Emails

Forms

Automation rules

Files

Page actions

59. What is tracked by the custom email links generated by Pardot?

Link clicks

Page visits

Email opens

Form completions

Unsubscribe

60. How can you delete a prospect?

Through a completion action.

Through an automation rule.

You can't delete prospects.

Through the prospect table actions.

Page 7 of 8

61. How many CRM How many CRM connectors can a Pardot instance have verified at one time?

Unlimited

62. Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Completion actions based on email link clicks only execute once per prospect.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

Completion actions based on email opens will retroactively apply if added after the email send.

Completion actions based on image file downloads only execute once per day.

63. When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

True

False

64. LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website.

Which method would produce the closest results?

Use a stock layout provided in Pardot

Use above form and below form content to create the layout

Embed the campaign tracking code on their website

Import layout using a URL from their website

65. If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

66. The baseline grade will show on the prospect profile at all times.

True

False

67. How can you set a prospect's first touch campaign?

Using automation rules.

Using completion actions

None of the above

Using segmentation rules.

68. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A prospect being converted from a Lead to a Contact

A prospect sending an email to their assigned user

A prospect clicking on a tracked link in an email

A prospect submitting a form on a landing page

69. A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.

Which two characteristics must be true of that list? Choose 2 answers

It is a Static List

It is a Dynamic List

It is a CRM Visible List

It is a Public List

70. What are two benefits of the engagement studio tasting experience? Choose 2 answers

Evaluating email template options for the program

Visualizing a prospect's possible paths

Understanding the timeline of the program

Measuring a specific step's performance

Page 8 of 8

71. You want to track prospects that click on a banner ad.

What do you use?

Custome redirect

Page actions

Lead scoring and grading

Completion actions

72. LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.

How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects? Choose one answer

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects

73. Which three activities can be used to trigger an increase or decrease in a prospect’s score? (Choose three answers.)

Unsubscribing from an email

Printing an email

Clicking a link in an email

Opening an email

Forwarding an email

74. What would make the Salesforce connector become unverified?

The Salesforce account has reached the limit of the number of lead or contact records that could be created

The Pardot account has reached the limit of the number of prospect records that could be created

The connector user's Pardot password was changed

The connector user's Salesforce password was changed

75. A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.

Which form field option should be enabled?

Maintain the initial value upon subsequent form submissions

Always display even if previously completed

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Include "Not you?" link to allow visitors to reset the form

76. What editions of Salesforce can sync with Pardot?

Enterprise Edition and lower

Standard Edition and higher

Professional Edition and higher

77. New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

The prospects remain on the list, but are NOT added to the program until the next day.

The prospects are added to the program, but wait for a user to manually select them to process.

The prospects are added to the program and automatically start processing through the program.

78. There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.

What automatic workflow can be created to prevent them from getting assigned?

Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.

79. When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

The last campaign of the last contact associated with the opportunity

The first campaign of the first contact associated with the opportunity

The first campaign of the last contact associated with the opportunity

The last campaign of the first contact associated to the opportunity.

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