marketing cloud intelligence Exam Dumps – Reliable Way to Pass and Get Certified

1. A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status





Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” ― Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” ― Main Generic Entity Attribute

“Opportunity Count” ― Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th.

What is the number of opportunities in the Interest stage?

2. What is the relationship between "Media Buy Key" and "Creative Key?

3. A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence.

For each data source, the data follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender Twitter Ads Naming Convention - Media Buy Name: Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name: Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization ‘Center.

In addition to the previous details, the client provides the following data sample:









Logic specification:

If a value is not present in the Validation List, return “Not Valid”

If a value is not present in the Classification File, return “Unclassified”.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)





B)





C)





D)

4. A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status





Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” ― Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” ― Generic Entity Key 2

“Opportunity Count” ― Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month).

What is the number of opportunities in the Interest stage?

5. Which option will yield the desired result:?

6. A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.





Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

“Day” ― “Created Date”

“Opportunity Key” + Opportunity Key

“Opportunity Stage” ― Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th.

What is the number of ‘opportunities in the Confirmed Interest stage?

7. Your client is interested in ingested the below file to a new generic data stream type:





The field ‘Meeting Code’ was mapped to the main entity key. ‘How should the ‘Room Number’ be mapped?

8. An implementation engineer is requested to create the harmonization field - Magician

This field should come from multiple Twitter Ads data streams, and should follow the below logic:





Using the Harmonization Center, the engineer created a single Pattern for Campaign Name.

What other action should the engineer take to meet the requirements?

9. An implementation engineer is requested to integrate the following files:

File A:





File B:





The client would like to link the two files in order to view the two KPIS (Tasks Completed’ and ‘tasks Assignmed’) alongside’Employee Name’ and/or ‘Squard’.

A Parent-Child configuration was set between the two.

Which two statements are correct?

10. A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed.

Otherwise, return null for the opportunity status.





Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” ― Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” ― Generic Entity Key 2

“Opportunity Count” ― Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th.

How many different stages are presented in the table?

11. A client's data consists of three data streams as follows:

Data Stream A:





* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

How should the "Override Media Buy Hierarchies” checkbox be set in order to meet the client's requirements?

12. A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as …

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center.

Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

13. Client has provided sample flies of their data from the following data sources:

Google Campaign Manager





Below are the requirements from the client and additional information:

• The sources are linked to each other by shared Media Buy names.

• In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

• The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:





Please note:

• All other measurements were mapped as well to the appropriate fields.

• No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

14. Placement Classification

4, Campaign Category Classification

The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

The connections between the files are described as follows:

1st Party Creative Classification

File structure/headers:





Creative ID ― links back to Creative Key (Twitter Ads)

1st Party Placement Classification &

File structure/headers:





Category ― links back to Campaign Category (Twitter Ads)

Which proposed solution meets the client's requirements for the above use case?

A)





B)





C)





D)

15. A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.





Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping

“Day” ― Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” ― Main Generic Entity Attribute

“Opportunity Count” ― Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th.

What is the number of ‘opportunities in the Confirmed Interest stage?

16. Your client provided the following sources:

Source 1:





Source 2:





Source 3:





As can be seen, the Product values present in sources 2 and 3 are similar and can be linked with the first extraction from ‘Media Buy Name’ in source1

The end goal is to achieve a final view of Product Group alongside Clicks and Sign Ups, as described below:





Which two options will meet the client’s requirement and enable the desired view?

17. Placement Classification

4, Campaign Category Classification

The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

The connections between the files are described as follows:

1st Party Creative Classification

File structure/headers:





Creative ID ― links back to Creative Key (Twitter Ads)

1st Party Placement Classification by

File structure/headers:





A)





B)





C)





D)

18. Which two statements are correct regarding the Parent-Child configuration?