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1. Northern Trail Outfitters (NTO) has multiple divisions and brands and is planning to use Marketing Cloud Engagement.

How would NTO benefit from using multiple business units in Marketing Cloud?

By restricting access to NTO's brand-specific content

By eliminating the need for user roles and permissions

By limiting the creation of new items for NTO's campaigns

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2. Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line.

What should an associate recommend?

Enable content tags.

Create custom folder permissions.

Organize folders alphabetically.

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3. Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.

Which Journey Builder activity should NTO use to help create a segment of those subscribers?

Decision Split

Random Split

Engagement Split

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4. Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its

Marketing Cloud Engagement email has the highest click-through rate.

How does the A/B test handle the winning condition?

The system declares a winner of the A/B test and does not send to the remaining subscribers.

The system declares a winner of the A/B test and sends to the remaining subscribers.

The system continues to send to both test conditions.

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5. Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.

Which configuration option should the associate select to ensure this is a transactional send?

Send Classification

Sender Profile

Delivery Profile

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6. The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.

Which feature should the associate use?

Intelligence Reports

Email Studio Send Tracking

Marketing Cloud Engagement Reports

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7. Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.

Which functionality should a marketing associate utilize?

Delivery Profile

Sender Profile

Security Settings

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8. A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.

Where should an associate view the status of the subscriber?

Synchronized Data Extensions in Contact Builder

All Subscribers in Email Studio

All Contacts in Contact Builder

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9. Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.

Which method helps to minimize bad data?

Double opt-in confirmation

Mobile SMS keyword opt-in confirmation

Smart capture opt-in confirmation

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10. Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.

Which status describes the issue?

Unsubscribed

Bounce

Held

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11. A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.

After checking the Subscriber Status, which All Subscriber List field should the associate check next?

Date Unsubscribed

Unsubscribe Reason

Subscriber Key

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12. A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.

Which data type is most appropriate for this data?

Number

Boolean

Text

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13. The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending.

Which feature should an associate utilize?

Personalization Strings

Decision Splits

Filter Activity

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14. A marketing associate needs to set up a promotional email for Cloud Kicks within the email send flow.

Which CAN-SPAM classification should the associate use?

Commercial

Transactional

Account Default

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